Sponsored linksNavigationHTC Wizard Web Shop
Search |
Abercrombie's RUEHL Closings Stress Failure of Apparel Spin Offs Submitted by loveonsale on Wed, 24/06/2009 - 05:32. Rumours
Abercrombie & Fitch recently announced it will pull the plug on its RUEHL chain, a concept with 29 stores in high-profile malls across the country that targeted well-heeled consumers in their 20s. Abercrombie blamed “the severe economic downturn” for sinking the stores, which launched in 2004, generating an operating loss of $58 million during the company’s prior fiscal year. But maybe it’s not just the economy’s fault in this case. REUHL is just another example long line of concepts rolled out by established chains over the last few years that were either closed or abandoned. The lesson here is that some of these retailers might be better off sticking to their core concepts instead of pushing ever more demographic-specific options out to the consumer. -- loveonsale's blog | login or register to post comments | delicious | digg | reddit | technorati | 133 reads
|
All copyright 2006 HTC Wizard Web.
